Essay --

2.1. Role of Demographics in Plastic Card Usage However, much of the literature has been focussing on demographic factors as significant variables in selection and usage of payment mode. In Singapore, Gan and Maysami (2006) found that credit card selection is based on the convenience, economic, and protection. On the other hand, factors like travel convenience and reputation of the card are less important in credit card selection in Singapore. By analyzing the demographic factors, researcher found that the people with better education and high income give less importance to economic-promotional factor while choosing the credit card. Old age and married people give more weightage to convenience protection, while Singaporean males give more value economic factor and females give value to promotion. Additionally, other researchers have examined the effect of demographic variables on the adoption of alternative payment options. Borzekowski, Kiser and Ahmed (2006) analyzed data from 800 individuals, and found that debit card usage is d ecreased with age and increased with education. Moreover, the usage is more common in women than men. In addition to this, research also revealed that individuals have a tendency to increase the usage of debit cards when they expect financial stress in the future. A study, based on Krishnagari India, found that issuance of credit card has increased during past five years and majority of sampled credit card holders have positive attitude toward the credit cards. Reasons for this positive attitude are availability of funds in emergency through credit card and shopping without paying cash. Demographic variables that significantly affect the attitude of credit card holders are family income of credit card hol... ...rnational students owe on all their credit cards, whereas, it does have significant positive impact on number of credit cards international students have. Moreover, country of origin does not have significant effect on credit card ownership or number of credit cards, but it does have effect on outstanding balances international students owe on all their credit cards. Also, Themba and Tumedi (2012) focused on the credit card ownership and usage in Botswana, and their association with demographics and attitude towards debt. The consequences of the study discovered that those who own more cards are more likely not to pay their outstanding balances in full. Results also showed that only age and gender seem to be significantly related to attitude towards debt where the youth and females are more likely than other demographic groups to have negative attitude towards debt.