Tuesday, August 25, 2020
How to Set Line Spacing in Microsoft Word - Proofread My Paper
Step by step instructions to Set Line Spacing in Microsoft Word - Proofread My Paper Step by step instructions to Set Line Spacing in Microsoft Word In the days of yore, getting an archive reviewed flawlessly included having a medieval priest meticulously duplicate everything out by submit expound lit up content. Fortunately, presently we have word processors, which makes life a lot more straightforward. Just as disposing of the need to employ a copyist, programs like Microsoft Word give a scope of designing alternatives to ensure your work is anything but difficult to peruse. In this post, for instance, we investigate how to set line separating in Microsoft Word. What is Line Spacing? For what reason Does it Matter? Line separating is the hole between lines of text in your archive. Undergrads are regularly advised to utilize twofold dispersing (i.e., a hole double the stature of the text style) to improve the clearness of their composed work thus markers have space to leave input on a paper. The most effective method to Set Line Spacing Modifying the separating in a record is reassuringly simple gratitude to the pre-characterized settings in Microsoft Word (directions apply to Word 2007 onwards): Select the content you need to change Discover the ââ¬Å"Paragraphâ⬠area on the ââ¬Å"Homeâ⬠tab Snap on the line and passage dispersing catch to open the dropdown menu Select the ideal line separating (standard choices go from 1.0 to 3.0) To twofold space your report, essentially click ââ¬Å"2.0.â⬠If you pick Line Spacing Options from the dropdown menu, you can likewise tweak the dividing to suit your prerequisites. Taking Shortcuts On the off chance that you wind up consistently modifying the dividing in your work, you could spare time by utilizing the console easy routes in Microsoft Word. For line dispersing, these are: Line Spacing PC Macintosh 1.0 Ctrl + 1 Order + 1 1.5 Ctrl + 5 Order + 5 2.0 Ctrl + 2 Order + 2 To set the dividing in your report along these lines, just select the passage(s) you need to adjust and utilize the alternate route for the dispersing wanted. To choose all content in the record, use Ctrl + An on PC or Command + An on Mac.
Saturday, August 22, 2020
The Harleian Manuscripts :: Chaucer Canterbury Tales Essays
The Harleian Manuscripts, Ha2 and Ha3 My examination on the Harley composition forms of Chaucer's The Canterbury Tales, Ha2 1758 and Ha3 7333 from the British Library prompted the finding of little data with the exception of what was to be found in the commentaries of articles and books depicting the Ha4 7334. The little data I found may prompt reasons why the original copies, especially the Ha3 7333, are hard to research and why they are only from time to time referenced. I invested the vast majority of my exploration energy in the library's fifth floor and experienced the pile of Chaucer books, especially the distributions by the Chaucer Society. I additionally looked the web for articles and research relating to Chaucer and the numerous original copy variants of The Canterbury Tales, including the library's electronic assets, Infotrac and JSTOR. A large portion of the portrayals I found on the Ha2 and Ha3, be that as it may, originated from the commentaries of articles on these electronic assets and from the references of the books I discovered talking about the literary history of The Canterbury Tales. One potential clarification with respect to why the Ha2 and Ha3 are once in a while found or referenced in contrast with the mind-boggling flexibly of data on the Ha4 is that the Ha2 was for the most part used to gracefully Gg.S. or then again Cambridge. Likewise, the Ha3 for the most part supplies Lansdowne(Koch 4). Along these lines, perhaps what is to be found of these compositions, the Ha2 and Ha3, is the consolidating of these original copies with the Cambridge and Lansdowne original copies, since it is portrayed that the Harley adaptations gracefully these compositions. This hypothesis is likewise bolstered by the way that the Harley compositions contained numerous similitudes to Shirley. I surmised from my readings that Shirley was a recorder of one of The Canterbury Tales original copies, since the Harley 7333 is regularly mixed up to be his work(Pace 21). This presents another conceivable clarification that the Harley was joined with another composition and was accordingly totally lost. This is just a chance however, in light of the fact that the Harley is still alluded to, regardless of how sometimes, as its own original copy and isn't joined in portrayal with the Cambridge or Landsdowne. In arrangements of the accessible The Canterbury Tales original copies, gave by different books, the Harley is still alluded to as its own composition and isn't spoken to as a component of another. The main data I discovered with respect to the Ha2 1758 is that it needs ten fols.
Tuesday, July 28, 2020
Explaining The Nursing NMC Code Of Conduct
Explaining The Nursing NMC Code Of Conduct Nursing plays a vital role in health care serving as a means of the care delivery and linking a patient with the system. In this vein, nursing is regarded as a synonym of caring with the care carried out in an ethnically decisive way (Lawson Peate, 2009). When addressing, caring for and implementing the prescribed treatment to a patient, nursing relies on ethical principles along with the industry-accepted standards of care. The duty of care legally enforced in nursing has blurred the lines between healthcare law and ethics. Thus, law embodies a variety of ethical concepts, including informed consent, patient rights, access to care, confidentiality, withholding and withdrawing care and postcode prescribing (Hyde, 2008). In addition to ethical requirements, nursing is a moral and human endeavour, as it exposes nurses to various healthcare situations, the resolution of which implies consideration of the moral aspect rather than a medical one. Given evidence cited above, nursing has been historically bound with the notion of duty. The duty of care has remained pivotal in the present-day nursing because of the intrinsic association between concepts of rights and duties (Beckwith Franklin, 2007). In other words, once the duty is established, a patient is eligible for care, which imposes both a legal and moral responsibility on a nurse to carry out and facilitate care delivery. Therefore, nursing activities and performance require control for compliance with healthcare ethics and morale. The Nursing and Midwifery Council (NMC) is the Parliament-assigned organisation responsible for protecting the public with high standards of care provided to patients and clients by nurses and midwives. In this respect, this regulatory body seeks to identify and determine the standards of professional conduct and enforcing healthcare professionals to implement these standards in their daily practice and routine. Ethics and honesty represent the core values of the NMC framework (Lawson Peate, 2009). The NMC Code of Professional Conduct is the core legally enforced ethical guideline for nursing. It sets for high standards of care to be demonstrated during professional endeavours expecting high level of compliance among all practitioners. Indeed, the initial code of professional conduct was introduced by the UKCC in line with the Nurses, Midwives and health Visitors Act (1979). The content of the ethical framework was further expanded by the UKCC Scope of Professional Practice released in 1992 and the Guidelines for Professional Practice of 1996 (Woolrich, 2008). In 2002, the NMC developed and launched a code of professional conduct to cover contents of the three documents, thus, setting a uniform guideline for professional ethics and standards of care. Having established the sole authority to oversee and regulate the nursing practice, the NMC updated the guideline of professional ethics in 2004 (Hyde, 2008). Along with the reviewed and expanded content of the ethical framework, t he document received a new title â" NMC Code of Professional Conduct: Standards for Performance and Ethics. Another update took place in 2008 to rename the guideline into The Code: Standards of Conduct, Performance and Ethics for Nurses and Midwives (Woolrich, 2008). Statements and standards outlined by the code of professional conduct aim at reinforcing the concept of duty to align the nursing practice and the performed activities with the notion of care (Wilkinson, 2008). Hence, the NMC Code is fundamental for safeguarding the public health and well-being in terms of the nursing care received. Moreover, principles of the NMC Code rooted in healthcare law and basic healthcare values lay down the ground for effective practice. As already indicated above, the code of professional nursing conduct has been regularly reviewed and updated to reflect the current patient needs and preferences in the ethics, conduct and performance of nurses in the contemporary health care. The NMC Code relies on the key principles that align professional responsibilities of nurses with human rights to form an ethical aspect of professional behaviour that is likely to meet expectations of the community regarding the role of health care (Beckwith Franklin, 2007). By dist inguishing the moral dimension of the nursing practice, the code emphasises public protection and individual nurseâs accountability for the behaviour and care carried out in support of patient health and well-being.
Friday, May 22, 2020
How Technology Has Changed Our Lives - 1025 Words
April Kristen Davis Ms. Johnson English Composition 2 17 April 2017 At this day in time, everyone has some form of technology, even children. This technology can range from a cell phone to an iPad to an old-fashioned Desktop computer. Along with these devices comes some form of internet or way to reach the outer world. The common denominator between these all is communication. Communication can be as broad as an exchange of information between people. To others, communication is meant to be more interpersonal than that. Now, people have the luxury or texts, emails, phone calls, video calls, and social media. This tends to break that interpersonal communication between people. Technology has led to a decline in communication by makingâ⬠¦show more contentâ⬠¦Though these most recent modes of communication can be swifter, they can also become a problem. The court case entitled City of Ontario v. Quon, it was proven that these modes of communication can invade privacy and the Fourth Amendment Rights. This is a court case that concerned the how muc h right of privacy there is in a work environment involving texts, cellphones, and other electronic devices. This court case also showed that work places have the right to ââ¬Å"invadeâ⬠your privacy for work related purposes. Technology can be both positive and negative depending on how it is used. The more a person is attached to technology, the more it can lead to social neglect. For example, when a person becomes too attached to his video games, he can forget to communicate with those that are around him. People who are attached to their cellphones, sometimes overlook things and loved ones because they are entirely too in love with their phones. This is known as social neglect. Not only does the over use and obsession with technology lead to social neglect but it also lead to other things. ââ¬Å"...cell phone users walk more slowly, change direction more frequently, and are less likely to acknowledge other people (Lopez-Rosenfeld 18). In fact, many people sense that using cellular phones and other electronic devices may have a strong cost on how we communicate and relateShow MoreRelatedHow Technology Has Changed Our Lives910 Words à |à 4 PagesIt is amazing how everyoneââ¬â¢s life is changing by using technology. Technology by definition means, the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science.(web). Now a days people use different kinds of technology that brings it to our life like cellphone, iPod, laptop, mp3, and all of the devices create a convenientRead MoreHow Technology Has Changed Our Lives1481 Words à |à 6 PagesTechnology, as we know, has completely changed the way every American goes about their daily activities. Today we are able to communicate globally with anyone from any part of the world within seconds, making business and our social lives a million times easier. Look to your left and you will find your cell phone buzzing with missed calls, texts, and social notifications. Look to your right and you will see your emails filling up with the newest offers on fashion or your boss giving you this weeksRead MoreHow Technology Has Changed Our Live s1698 Words à |à 7 PagesTechnology Technology is defined as machinery and equipment developed from the application of scientific knowledge. Its original use was meant solely for the service of humans, however overtime it has evolved into something much different. What was originally meant to be an assisting piece of machinery has changed almost every aspect of our culture. The way we think, communicate, lie, and even love has been impacted by the use of technology, and all of this is has made for interesting pieces ofRead MoreHow Technology Has Changed Our Lives1559 Words à |à 7 PagesThe friendship with technology today can be called a ââ¬Å"Time Hogâ⬠Technology is our friend. That is a statement that could be addressed with many questions. How we used technology today has really affected our lives. People are connected every moment of the day. Everywhere we look there are people talking on their cell phones; at every stop light you see people texting on their device. The same people can be seen checking their phone or browsing the web at every chance they get. People are wastingRead MoreHow Technology Has Changed Our Lives1593 Words à |à 7 Pagesfor their food. It used to be that only the rich and noble could read and write. Times have changed, the world has changed, humans have changed. Humans have come a long way since the days of sticks and stone. Today, many people utilize technology as a way to live their life. Almost everyone carries around a smartphone and they rely on it. It is believed that smartphones give more control over their lives. The phone can be used call whoever they want, can be used to listen to whatever they want,Read MoreHow Technology Has Changed Our Lives1657 Words à |à 7 Pagesevery day seek to make their lives simpler, live more efficiently, and in turn get more out of the day. Such emerging technologies have helped us make things easier on us in everyday life. When is the last time you saw an infomercial and thought hey I could use that? Consequently, communication has changed and is constantly changing, accelerating the world around us. Just think about how far we have come, and has ever-changed our pace of life. Technology is fueling our way of life, making everydayRead MoreHow Technology Has Changed Our Lives1667 Words à |à 7 Pa gesLeon Zhu Professor Harwood English 1101 8 December 2014 Research Paper One item that has flourished through the decades, and has come to substantially impact our lives is the phone. The first telephone was created in 1876, and as decades passed by, it was replaced by the cellphone, which incorporated the addition of many useful new features. Additional features such as text messaging, a built-in camera, and internet access transformed the peopleââ¬â¢s perceptions because the add-ons presented more purposeRead MoreHow Technology Has Changed Our Lives1625 Words à |à 7 PagesThe Role of Technology in Healthcare ââ¬Å"Without a doubt, technology is amazing and what will we do without itâ⬠. These are the exact words of my husband while changing and playing the lights of our swimming pool through his cell phone. It is a fact that technology has changed our lives in many ways and it is constantly changing. A computer is a great illustration of how technology keeps evolving. About two weeks ago, I was looking for a laptop because my desktop is about to give up on me. The salesRead MoreHow Technology Has Changed Our Lives1606 Words à |à 7 PagesA few centuries ago, before technology was underdeveloped due to limited resources and knowledge, communication between countries on the opposite end of the world was extremely slow or not possible. Most people did not know much about other lands, people, and cultures. What people thought they knew about the world was often wrong or inaccurate. However, within the past hundred years, the pace of our technology has accelerated rapidly. Nowadays tr aveling across the globe in less than 24 hours is notRead MoreHow Technology Has Changed Our Lives900 Words à |à 4 PagesTechnology has adapted a lot within our daily lives making it essential to our daily lives! There isnââ¬â¢t a time will technology will end, because there are always ways to adjust old things and keep improving from there, nothing is perfect. Toilets has increased water pressure for a better flush, but before there wasnââ¬â¢t a toilet, toilet paper even! Communication has also changed from verbal to written communication. Vintage phones that connects to a wire, transitioned to wireless with an antenna, and
Saturday, May 9, 2020
Essay on Animal Testing - 798 Words
Every year, animals are subjected to cruel and unnecessary experimentation. According to the USDA, ââ¬Å"between 1990-1997 research labs registered with the USDA reported killing at least 12,895,885 dogs, cats, primates, guinea pigs, hamsters, rabbits, bears, armadillos, squirrels, wild rodents and other species. This doesnt include non USDA registered labsâ⬠(ââ¬Å"Wikianswersâ⬠). Lab animals are cut up and tortured to death all in the name of science. How can we as fellow animal species continue to allow this to happen? Animal testing is a callous and barbaric practice. It is unreliable, and there are newer ways to test products that do not involve slaughtering animals. Animals have no voice and cannot defend themselves, so we need to take a standâ⬠¦show more contentâ⬠¦Yet there have been many tests where different species have different reactions to the same chemical. According to the Humane Society, ââ¬Å"Only 50-70% agreement between rat and mouse test resul ts for the same chemicalsâ⬠(Animals in Research). Obviously different chemicals are going to react differently in different species. So how can we expect to know how a human will react if most animals react differently? One of the most famous examples of inaccurate testing would be the release of Thalidomide as a safe sedative for pregnant or breastfeeding women. Despite extensive animal testing which showed that the drug was safe, thousands of children were born with severe birth defects. Another example would be Clioquinol. Supposedly, this drug cured diarrhea, but in humans it actually caused it, and in severe cases, death (CAAT-Against Animal Testing). It is also thought that animal testing will help find a cure for cancer. Billions of dollars have been spent, and so far there is nothing to show for it. According to the National Cancer Institute there are two main reasons why animals do not accurately help with cancer research. ââ¬Å"1. Animals and humans do not get the same diseases. As a result, animal research focuses on artificially inducing symptoms of human cancer and attempting to treat those symptoms. 2. Experimental drugs and treatments that have been found effective on animal models will not necessarily work in peopleâ⬠(CAAT-Against AnimalShow MoreRelatedAnimal Testing678 Words à |à 3 Pages Animal testing is a controversial topic in todayââ¬â¢s society, much more than it was 100ââ¬â¢s of years ago. Testing on animals was practiced long ago, and is still practiced today. Greek writings about vivisection [the dissection of a live organism] can be found dated as early as 500 BC. At that time, in Ancient Rome and Alexandria, and later in Greece, vivisection was originally practiced on human criminals, but prohibitions on the mutilation of the human body soon arose. This caused a reliance on animalsRead MoreTesting On Animals : The Dangers Of Animal Testing1375 Words à |à 6 Pagesnumber of animals that undergo constant suffering in the name of human vanity. Animal testing was originally introduced in the early 20th century and is still prominent today. It is morally unacceptable to experiment on animals for human purposes. The procedures used in animal testing are cruel and inhumane, nor are they the most reliable source of data; resulting in many mishaps. Moreover , with the perpetual advancements in technology, there are several alternative methods making animal testing unnecessaryRead MoreHuman Testing : The Benefits Of Animal Testing802 Words à |à 4 PagesAnimal testing has helped us for years discover cures for sickness in humans and sometimes even animals. But as long as they test the animals humanely, animals can be tortured with pain from the testing. However many efforts are being made to reduce the testing to a minimum. Scientists know that without the tests they wouldnââ¬â¢t know how to check the safety of new drugs. If there was no animal testing scientists would have probably resulted into something very unacceptable, human testing. And scientistsRead MoreThe Cruelty of Animal Testing1644 Words à |à 7 PagesAnimal testing is a completely unnecessary act of cruelty and should not be allowed for various reasons. It is superfluous for innocent animals to undergo chemical testing of any sort, not only do they suffer, but there are other more humane alternatives to test products. Many people who are in favor of animal testing do not know of these safer more humane alternatives. Many methods have been developed to help stop animal testing, and improve the health system of all human beings. A significantRead MoreThe Importance Of Animal Testing1240 Words à |à 5 Pages Animal testing has long played a part in the science of testing, and it still plays a very important role in the medical world. Testing on animals in order to create a cure for AIDS is one thing, but testing on animals for human vanity is another. Animal testing is used to test the safety of a product. It has kept some very unsafe substances out of the cosmetic world. However, in this day in age, animal testing is not the only way to test the safety of a product. Animal testing in cosmetics hasRead MoreEssay on Animal Testing1383 Words à |à 6 Pagesand Behavior Animal testing is not a problem in todayââ¬â¢s society because it is beneficial to humans. It seems unethical to put animals through such pain and torture, but if we stopped it completely there would be a large amount of human lives lost. How could this be? The further advancements in medical and technological science is inevitable. Therefore, if the testing must be done to learn more about the brain and body, which spe cies (animals or man) seems expendable for such testing. The real questionRead MoreThe Negatives of Animal Testing1027 Words à |à 5 Pageshave been tested on animals; from lipstick and shampoo to dish soap and foot powder. Even the white ink on an MM has been tested on animals. To some, this statement may be alarming and even disturbing ââ¬â to others it may not mean much at all. Either way, the debate over animal testing has gained much popularity in recent decades. Animal testing has been done since at least 500 BC; even Aristotle experimented on animals for scientific reasoning. Around 200 AD, dissecting animals in public was actuallyRead More Animal Testing Essay710 Words à |à 3 Pagesanimal testing ââ¬Å"Beauty without crueltyâ⬠is the outcry that can be heard from animal right activists around the world. The FDA does not require companies to perform tests on animals but if the cosmetic product contains chemicals that can be seen as toxins, testing becomes a necessity. There are currently thirteen safety tests that are performed on animals. Anti-testing activists deem these unnecessary and consider them to be cruel. ââ¬Å"Fourteen million animals are used currently in the U.SRead MoreThe Rights Of Animal Testing2041 Words à |à 9 Pagesrights of all animals with further argument or debates, do humans have the right to use animals on medical testing and lab use? There are several issues that can be placed in this argument this research will acknowledge four important topics in the rights of animal testing. Is it right to use animals for testing? Is it right to compare animal DNA to human DNA in these animal experiments? Is it right to use real animals instead of computers to generate results? Is it right to state animals are beingRead MoreThe Efficiency Of Animal Testing1394 Words à |à 6 PagesEfficiency of Animal Testing For many years, the primary way to make advances in biomedical science was through experimentation on animals, also known as vivisection. This method involves using different species of animals in experiments and developmental procedures to determine toxicity, dosing, and effectiveness of test drugs before proceeding to human clinical trials. However; the use of animals in testing laboratories is becoming less common due to improved alternative options. Animal experimentation
Wednesday, May 6, 2020
American Response to Revolutionary Nationalism in Asia Free Essays
In the aftermath of World War II revolutionary nationalism emerged as a powerful force in Asia. As a response to this, the American foreign policy evoked three main images that identified the United States with the power it had over other states. The first image was that of a firefighter. We will write a custom essay sample on American Response to Revolutionary Nationalism in Asia or any similar topic only for you Order Now America was seen as firefighting machinery that moved forward to put out the military and political blazes. The United States after the Second World War was seen as the missionary who came to save the souls for democracy in Asia. The last type of image that America presented was that of an accountant. As an accountant, America intervened in Asian countries to add up the balance sheets as well as warning the individuals who the economical policies considered to be unfair to the United States. The rise of nationalism in Asia was seen as the era of decolonization and a principle of self-determination. Particularly the issues that involved Japan and the World War II had exploded the myths of western supremacy and America was ready to rebuild the tattered perception. Asia had so much contact with the western culture and their allied technology which had almost taken up the societies in the Asian states. Some factors enabled the emergence of India to become a state and to make Asia be for Asians. Perhaps it can be identified that the society propaganda together with the British labor party played a pivotal role in the enabling revolutionary nationalism that became a powerful force in Asia. The revolutionary nationalism took three major phases development where the first phase took place as early as 1885 to 1905. During this period, the Indian National Congress was mainly dominated by the moderates. During the first phase, the Indians who were taught in English had strong beliefs that the British would lead the country into self-governance. The second phase ensured after the first phase and lasted for thirteen years from 1906 to 1919. Here, the extremists emerged shaking the faith of the Indians in Great Britain. The key architect for this swindle was the Rouwlatt Bill, the repressive methods that were adopted by the British government and the Bagh massacre which led to the death of several people as the British troops closed the only fire exit without giving any warning. The third phase was mainly characterized by the Indian father, Mohandas Karamchand Gandhi from 1920-1947. Gandhi offered to bring India out of suffering and ensured that India attained its independence. The third phase experienced a lot of transformation in the entire Asian continent when activists rose up to fight for their rights to be free. The success of Gandhi was mainly due to his six main principles which he followed during his mission and in his entire life. The truth, vegetarianism, non-violence, faith, simplicity and brahmacharya were the main principals that Gandhi lived by in his life and became a father and a man to emulate in the entire Asia. The phase marked the end of the struggles of nationalism and after the World War II, India attained independence in 1947. The purpose of America in fulfilling its roles was perceived to be invariably successful although they were played in a simultaneous manner. The United States emerged as an imperial power during the World War I and after the postwar period, the America came in posing as a missionary, accountant and more of a firefighter. The main instrument after the World War II was Bill Knowland who was one of the ten most influential members of the Congress. William F. Knowland was named as a man who hardened the United States policy towards the Asian communism. He was also recognized as a man whose convictions spoilt his mission as a leader. As it was expected, in the aftermath of the second world war, almost the entire Asia was very fragile with a number of pressures which helped move towards the order of authoritarian as that to provide the rapid economic growth directed by the state and stability. The United States provided an authoritarian order which came in the form of one party system of authoritarian. Another form of machinery was communism which was seen to be very dynamic. The mass mobilization using communism capacity combined with the skilful application of the visionary promises and the military powers resulted to a major challenge to the individuals who wished to preserve and create an open system. The American goal was in Asian continent was to set up security structure in China which could not halt any further communism expansion. The communism expansion was characterized by the rising Chinese and Soviet powers. In this effort, a major disagreement resulted whether the United States commitments should be limited to the island chain away from the extensive continent of Asia or the commitments should also involve the individual needing some assistance. At a very great cost, the United States se up a strategic balance in the Asia pacific that centered upon the bilateral ties with the ROK and Japan. The bilateral ties were also established with the Philippines as well as Thailand. This balance was greatly assisted by the split between the Soviet Union and the Peopleââ¬â¢s Republic of China. This led to a critically important liaison between the PRC and the US. The plan was also supported by the increasing economic growth of the market economies of the East Asia where Japan served as a guide and a forerunner. It may not be said that the United States succeeded in its response towards the powerful force in Asia brought by the revolutionary nationalism. As it can be seen of today, the Asian societies are facing great economic hurdles and the Americas effort to act as a missionary and accountant have not been seen to be successful. There are problems related to excessive exuberance and insufficiency in regulatory measures together with the unhealthy ties between the government and the corporate sector. These problems have been outshined by the new and complex problem of globalization. It is expected that majority of Asian states will start the recovery process shortly with the hope of a more improved economic sector. There is one strong lesson which can be learned from the intervention of the United States into the revolutionary nationalism in Asia. The economic strategies, however successful they may look like, cannot be exhaustive and entirely good for all times. This typical scenario can be seen in Japan. At the same time, it should be recognized that the changes that are required in states go beyond the economic circles and touch deeply into the cultural spheres. Bibliography Chen Jan. 1997. The Myth of Americaââ¬â¢s Lost Chance in China: A Chine Perspective in Light of New Evidence. Diplomatic History, Vol21: 77-86 Hershberg James. 1996. The Cold War in Asia. London: DIANE Publishing Jian Chen. 2001. Maoââ¬â¢s China and the Cold War. University of North Carolina Press. Newman, Robert. 1961. Recognition of Communist China? A Study in Argument. New York: Macmillan Offner, Arnold. 2002. Another Such Victory: President Truman and the Cold War; 1945-1953. Stanford University Press How to cite American Response to Revolutionary Nationalism in Asia, Papers
Tuesday, April 28, 2020
Use and Develop Systems That Promote Communication free essay sample
Here also there is special type of instrument used called ââ¬Å"personal listening systemâ⬠. Communication continues both verbal and non-verbal, despite progression of the condition. Nonverbal communication describes the process of conveying meaning in the form of non-word messages. Some of nonverbal communication includes gesture, body language or posture; facial expression and eye contact, object communication such as clothing, hairstyles, architecture, symbols, tone of voice . Written communication, Over time the forms of and ideas about communication have evolved through progression of technology. Advances include communications psychology and media psychology; an emerging field of study. Oral communication, while primarily referring to spoken verbal communication, can also employ visual aids and non-verbal elements to support the conveyance of meaning. Oral communication includes speeches, presentations, discussions, and aspects of interpersonal communication. As a type of face-to-face communication, body language and choice tonality play a significant role, and may have a greater impact upon the listener than informational content. We will write a custom essay sample on Use and Develop Systems That Promote Communication or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page All communications, intentional or unintentional, have some effect. This effect may not be always in communicators favor or as desired by him or her. Communication that produces the desired effect or result is effective communication. It results in what the communicator wants. Effective communication generates the desired effect, maintains effect amp; increases effect. Effective communication serves its purpose for which it was planned or designed. The purpose could be to generate action, inform, create understanding or communicate a certain idea/point etc. Effective communication also ensures that message distortion does not take place during the communication process. Physical barriers are often due to the nature of the environment. Thus, for example, the natural barrier which exists whilst distractions like background noise, poor lighting or an environment which is too hot or cold can all affect peoples morale and concentration, which in turn interfere with effective communication. System design faults refer to problems with the structures or systems in place in an organization. Examples might include a lack of supervision or training, and a lack of clarity in roles and responsibilities which can lead to staff being uncertain about what is expected of them. Physiological result from individuals personal discomfort, causedââ¬âfor exampleââ¬âby ill health, poor eyesight or hearing difficulties. Phrase, Words sounding the same but having different meaning can convey a different meaning altogether. Hence the communicator must ensure that the receiver receives the same meaning. It would be better if such words can be avoided by using alternatives. Individual linguistic, inappropriate words in communication can prevent people from understanding the message. Poorly explained or misunderstood messages can also result in confusion. The onset of dementia can create communication barriers within the person with dementia, such as word-finding problems, memory problems, using the same words repeatedly, not appearing to understand what it said, saying very little, the use of empty phrases, a lessening ability to be coherent and maintain a conversational topic in which the decline in ability to communicate. Include the family and friends in the communication when resident is not ble to understand what you are trying to say; ask the family and friends how the person can be helped to communicate with you; speak in a plain way, using words that are simple. For example, instead of asking if the person is hungry, ask, Would you like to eat some eggs? ;talk to patients and residents in a place that is quiet and that does NOT have a lot of dis tractions. Turn off the radio and TV while you are talking to the person, after you ask them if you can; make sure that the person can see you. Turn on the lights if the room is too dark; keep the message as short and simple as you can. Many people do best with short talks rather than long ones with a lot of information at one time. It is better to talk for a couple of short sessions, rather than one or two long ones; discuss one thing at a time; repeat the message as often as needed; ask one question at a time and listen to or observe for the answer; draw pictures or write things down for the person if this helps them understand what you are trying to say; let the resident draw a picture or write things down for you if this makes it easier for them to tell you what they want or need; ask yes or no questions. For example, if you want to know if a patient wants to eat fruit, ask do you want an apple or a pear? , instead of do you want to eat a piece of fruit? ;use real objects whenever you can. For example, show the person the real object, like an apple, if you are asking the resident if they would like to eat it. Speak slowly and in a clear way; talk with a low pitch, not with a high pitched voice; face the person that you are talking to; make eye contact with the person. Listen to the person; look at the persons face. Is the person trying to tell you something? Do they look like they are in pain? Are they holding a part of their body, like their hand or their head? Do they look sad? Do they look angry? ; give the person their eyeglasses and hearing aid. If they wear them; always show respect and caring; and communicate with touch and a calm voice when you want to tell person that you care and they cannot understand the spoken word.
Friday, March 20, 2020
Acid essays
Acid essays Acids and bases are compounds that, when added to an aqueous solution, change the amounts of H3O+ and OH- ions in solution. Acids increase the amount of H3O+ in solution by donating protons (H+) to water (H2O), forming H3O+. Bases increase the amount of OH- by removing protons from water, forming OH-. Acidic solutions have more H3O+ than OH- in them, while the opposite is the case for basic solutions. Acids in water solutions show the following common properties: they taste sour; turn litmus paper red, and react with certain metals, such as zinc, to yield hydrogen gas. Bases in water solutions show these common properties: they taste bitter, turn litmus paper blue, and feels slippery. When a water solution of acid is mixed with a water solution of base, water and salt are formed, this process, called neutralization, is complete only if the resulting solution has neither acidic nor basic properties. What is important to your understanding of acids and bases is this one fact: No matter how much acid you put into a solution, there are still some OH- ions floating around due to auto ionization of water that constantly takes place, and no matter how basic you make a solution, there is still some H3O+ present in that solution. A solution containing H3O+ can be basic, because there are more OH- ions, and a solution containing OH- ions can be acidic, there just needs to be more H3O+ present. Acid-base chemistry is an important part of everyday life. The excess hydronium ions in acids give them interesting properties. Acids can react with metals and other materials. The strong acid HCl is produced in your stomach to help digest food. In dilute concentrations, acids are responsible for the sour taste of lemons, limes, vinegar and other substances. Bases are also very reactive. The strong base NaOH is used in many household-cleaning agents such as oven cleaner and drain clog-re ...
Tuesday, March 3, 2020
Biography of Ralph Waldo Emerson
Biography of Ralph Waldo Emerson Ralph Waldo Emerson was one of the most influential Americans of the 19th century. His writings played a major role in the development of American literature, and his thought impacted political leaders as well as countless ordinary people. Emerson, born into a family of ministers, became known as an unorthodox and controversiall thinker in the late 1830s. His writing and public persona would cast a long shadow over American letters, as he influenced such major American writers as Walt Whitman and Henry David Thoreau. Early Life of Ralph Waldo Emerson Ralph Waldo Emerson was born May 25, 1803. His father was a prominent Boston minister. And though his father died when Emerson was eight years old, Emersons family managed to send him to Boston Latin School and Harvard College. After graduating from Harvard he taught school with his older brother for a time, and eventually decided to become a Unitarian minister. He became the junior pastor at a noted Boston institution, Second Church. Personal Crisis Emersonââ¬â¢s personal life appeared promising, as he fell in love and married Ellen Tucker in 1829. His happiness was short-lived, however, as his young wife died less than two years later. Emerson was emotionally devastated. As his wife was from a wealthy family, Emerson received an inheritance which helped sustain him for the rest of his life. The death of his wife and his plunge into misery led Emerson to have severe doubts about his religious beliefs. He became increasingly disillusioned with the ministry over the next several years and he resigned from his position at the church. He spent most of 1833 touring Europe. In Britain Emerson met with prominent writers, including Thomas Carlyle, which whom he began a lifelong friendship. Emerson Began to Publish and Speak in Public After returning to America, Emerson began to express his changing ideas in written essays. His essay ââ¬Å"Nature,â⬠published in 1836, was noteworthy. It is often cited as the place where central ideas of Transcendentalism were expressed. In the late 1830s Emerson began to make a living as a public speaker. At that time in America, crowds would pay to hear people discuss current events or philosophical topics, and Emerson was soon a popular orator in New England. Over the course of his life his speaking fees would be a major portion of his income. The Transcendentalist Movement Because Emerson is so closely linked to the Transcendentalists, it is often believed that he was the founder of Transcendentalism. He was not, as other New England thinkers and writers actually came together, calling themselves Transcendentalists, in the years before he published ââ¬Å"Nature.â⬠Yet Emersonââ¬â¢s prominence, and his growing public profile, made him the most famous of the Transcendentalist writers. Emerson Broke with Tradition In 1837, a class at Harvard Divinity School invited Emerson to speak. He delivered an address titled ââ¬Å"The American Scholarâ⬠which was well-received. It was hailed as ââ¬Å"our intellectual Declaration of Independenceâ⬠by Oliver Wendell Holmes, a student who would go on to be a prominent essayist. The following year the graduating class at the Divinity School invited Emerson to give the commencement address. Emerson, speaking to a fairly small group of people on July 15, 1838, ignited a huge controversy. He delivered an address advocating Transcendentalist ideas such as love of nature and self-reliance. The faculty and clergy considered Emersonââ¬â¢s address to be somewhat radical and a calculated insult. He was not invited back to speak at Harvard for decades. Emerson Was Known as The Sage of Concord Emerson married his second wife, Lidian, in 1835, and they settled in Concord, Massachusetts. In Concord Emerson found a peaceful place to live and write, and a literary community sprang up around him. Other writers associated with Concord in the 1840s included Nathaniel Hawthorne, Henry David Thoreau, and Margaret Fuller. Emerson was sometimes referred to in the newspapers as The Sage of Concord. Ralph Waldo Emerson Was a Literary Influence Emerson published his first book of essay in 1841, and published a second volume in 1844. He continued speaking far and wide, and itââ¬â¢s known that in 1842 he gave an address titled ââ¬Å"The Poetâ⬠in New York City. One of the audience members was a young newspaper reporter, Walt Whitman. The future poet was greatly inspired by Emersonââ¬â¢s words. In 1855, when Whitman published his classic book Leaves of Grass, he sent a copy to Emerson, who responded with a warm letter praising Whitmanââ¬â¢s poetry. This endorsement from Emerson helped launched Whitmanââ¬â¢s career as a poet. Emerson also exerted a major influence over Henry David Thoreau, who was a young Harvard graduate and schoolteacher when Emerson met him in Concord. Emerson sometimes employed Thoreau as a handyman and gardener, and encouraged his young friend to write. Thoreau lived for two years in a cabin he built on a plot of land owned by Emerson, and wrote his classic book, Walden, based on the experience. Involvement in Social Causes Emerson was known for his lofty ideas, but he was also known to get involved in specific social causes. The most notable cause Emerson supported was the abolitionist movement. Emerson spoke out against slavery for years, and even helped runaway slaves get to Canada via the Underground Railroad. Emerson also praised John Brown, the fanatical abolitionist who many perceived as a violent madman. Though Emerson had been fairly apolitical, the conflict over slavery led him to the new Republican Party, and in the election of 1860 he voted for Abraham Lincoln. When Lincoln signed the Emancipation Proclamation Emerson hailed it as a great day for the United States. Emerson was deeply affected by Lincolns assassination, and considered him a martyr. Emersons Later Years After the Civil War, Emerson continued to travel and give lectures based on his many essays. In California he befriended naturalist John Muir, whom he met in Yosemite Valley. But by the 1870s his health was beginning to fail. He died in Concord on April 27, 1882. He was nearly 79 years old. His death was front-page news. The New York Times published a lengthy obituary of Emerson on the front page. It is impossible to learn about American literature in the 19th century without encountering Ralph Waldo Emerson. His influence was profound, and his essays, especially classics such as Self-Reliance, are still read and discussed more than 160 years after their publication. Sources: Ralph Waldo Emerson.à Encyclopedia of World Biography, Gale, 1998. The Death of Mr. Emerson. New York Times, 28 April 1882. A1.
Sunday, February 16, 2020
Critically evaluate three different political ideologies. Consider the Essay
Critically evaluate three different political ideologies. Consider the origins of each ideology and make links to Education in practice - Essay Example Primarily the political ideologies of the late 18th century were the basis of modern political science. This paper deals the three political ideologies that are communism, socialism, and fascism. The paper states the basic theme behind these ideologies as well as it discusses the historical background and origin of socialism, communism and fascism in different parts of the world. The important feature of this paper is to critically analyze the working of educational systems under above mentioned school of thoughts. Communism is actually a political ideology that deals with the common control of control of economy in the society. Communism is derived from French word ââ¬Å"communâ⬠means common or general. Communism can be stated as a revolutionary socialism based on the theories of the political philosophers Karl Marx and Friedrich Engel emphasizing common ownership of the means of production and a planned economy (Hutchinson Encyclopedia, 1996). Communism is a contemporary political movement that focuses to defeat the capitalism through revolution and therefore, create an egalitarian culture in which the entire financial system is owned by the general public. Karl Marx declared it as the last phase of human society that would be succeeded through a grassroots revolution (Walicki, 1995). The principle held is that each should work according to its capacity and receive according to their needs. The difference between ââ¬Å"communismâ⬠itself and working towards communism is same as the difference between constructing and living in a house. In fact, the ideal communist state of USSR never claimed of achieving the communism in true sense. Practically what ever had been done in Russian state that was an endeavor to do the work required to establish a communist culture. In political point of view, communism pursues to bring down the capitalism via proletarian revolution. After the revolution of 1917, the first communist state was
Sunday, February 2, 2020
The Basic Definition of Defamation Essay Example | Topics and Well Written Essays - 500 words
The Basic Definition of Defamation - Essay Example Also under this law, legally the individual or organization that has been targeted does not have to prove in court that the journalist is wrong, only the fact that the targeted individuals are offended and feels the act will defame him is enough to bring the newspaper and journalist to court an in serious trouble. The Newspaper will have to prove and also the journalist will have to prove their stance on it. Whether after three days they apologize, the targeted individual which is the Rock star punk in this case still has the right to sue them for a certain amount of damages. And he can win in court. The best defense the journalist and the newspaper have is if they prove their story true with actual, factual evidence. But if they fail, the targeted individual can increase the amount of damage, pleading further damage to his goodwill and fame.Ã (BBC Action Network team, 1) Ans 2) Background: Ã Ã Ã Ã It was in 1789 that ATCA initiated on the process of software Piracy detection so that piracy claims could be taken care of, in the American courts. Piracy was the terror campaign of its era. (Without a doubt, the lone unambiguous orientation to international law in the U.S. Constitution comes in an article yielding Congress influence to describe and chastise piracies and felonies dedicated on the lofty seas, and offenses alongside the law of nations.) More or less for 200 years, the ATCA had been scarcely used. It was in 1980, in the case of Filartiga v. Pena-Irala, the U.S. Court of Appeals for the subsequent track permitted two Paraguayan citizens to go ahead with a suit within which it was charging a Paraguayan general with torture - plainly a violation of the law of nations. (KREILKAMP, 1) Under this law, the software piracy done by foreigners is punishable and includes capital punishment in some cases under the law.
Saturday, January 25, 2020
Satires Analysis
Satires Analysis John Donnes Life and Satires Analysis John Donne was born in 1572 in Breadstreet, London. Many call him the founder of metaphysical poets. He and his two siblings were raised by their mother after their father died in 1576. Donne and his family were strict Roman Catholics, but Donne later questioned his religion. His brother Henry died in prison in 1953 of a fever. He was in prison for giving sanctuary to a priest and it was soon after this that Donne wrote his first book of poems. The book was entitled Satires, and it has long been considered one of his best works. This really says a lot about his ability considering that it was his first published work. During this time Donne did very well for himself and he had what seemed to be a very promising career. All he had gained was ruined when he secretly married Anne More, daughter of Sir George More. More had Donne and his friends thrown in Fleet prison for several weeks. He was then fired from his job and he and his wife lived in poverty for almost ten years. Soon after this they moved to Pyrford, Surrey where they began to raise a family. Finally, in 1609 Sir More and Donne reconciled and More paid his daughters dowry. This helped them greatly financially. They also received help from friends and soon returned to their feet. Donne worked many odd jobs over the next few years and published many works. In two different works he denounced his Catholic faith. He later joined the Anglican Church and became a preacher. His wife died not long after, just as things were beginning to look up for Donne. They had twelve children together and only seven of them were alive when she died. Donne then returned to London in 1920 where he wrote the majority of his works. In 1621 he was chosen to be the Dean of St. Pauls and he held that position until he died. While in London he also became quite engrossed with death. The last thing Donne wrote before he died was Hymn to God, My God, In My Sickness. He died on March 31, 1631 before the great fire of London destroye d the city in 1666. Donnes monument survived the fire and it can be seen still to this day. Donnes book Satires was written early in his career. He was in his early twenties when it was completed. It consists of five different satires and it was quite popular. The first three were written around 1593 and the last two were written around 1597. The exact dates of his elegies and satires are not known, but they were probably written around the same time. The book wasnt published right away, but it circulated more than his songs, sonnets, and elegies did combined. His songs and sonnets were more popular and revealed more of his inner self and his soul. The book is about average poets, politics, religion, and other Elizabethan topics. ââ¬Å"The Satyres are considered by some to be among the best examples of their particular genre, formal verse satire, but this genre, based upon Roman models and especially on Juvenals satire, had only a brief vogue in the 1590sâ⬠(Zivley 87). Donnes first satire is entitled ââ¬Å"Nones Slaveâ⬠. ââ¬Å"The object of the speakers contempt and the subject of ââ¬ËSatyre I is ultimately his own fallen state and, by extension, the fallen state of manâ⬠(Lauritsen 123). He explores many different ways of asserting his freedom in the corrupt, distorted English government. It depicts the ins and outs of court life. Donne believed one should be able to do as he wished. He didnt think anyone should be limited by the government or their religion. Most of Donnes early poetry dealt with this topic. He wanted prestige and a more worldly position without obeying the current laws to obtain it. Donne was the victim of Englands oppressive legal system numerous times and he still fought for the freedom he deserved. The protagonist is continually being distracted from his studies by a young boy. The two characters are complete opposites and they butt heads. The protagonist is a simple, peaceful man and he doesnt care for materia l things. The boy isnt quite as simple and he is very materialistic. He judges his friends by their appearance and social standing. The second satire condemns vices and it includes very little praise. It centers on corrupt lawyers and fraud. Cocus is an earlier poet and he is the antagonist of the satire. ââ¬Å"The description of Cocus in ââ¬ËSatyre II is the only extended portrait of a contemporary writer in Donnes satires, and even in that poem he reserves most of his scorn for Cocuss behavior as a lawyerâ⬠(Dubrow 80). He uses fraud to harm his clients and others. Their losses become his personal gain. The protagonist seems to be a guardian to Cocus and he calls him up for judgment. He goes on an unrelated rant when asked to account for his own actions. However, he isnt afraid to condemn Cocus when asked about his practice. The protagonist believes lawyers to be the worst of all sinners. He even places them below Satan himself. In Donnes third satire entitled ââ¬Å"Of Religionâ⬠, he describes some of the most radical thoughts of Europe in the 16th Century. In this poem he criticizes all authority in that time. He especially criticizes both the Catholic and Protestant faiths. Nothing religious or secular was safe from Donnes criticisms. ââ¬Å"Most critics agree that the satire represents a transitional stage in the progress of Donnes religious thought from Roman Catholicism to Anglicanism while they differ on whether it illustrates his struggle to renounce the faith in which he was raised or his search for a new faithâ⬠(Moore 41). He also stated that we are all responsible for the state of our own souls. The protagonist is the only character included in this satire. He starts out in a state of depression and his mood gradually improves. This improvement comes through a chain of questions and reasoning. He is now on a search for spiritual truth. He believes that there is only one true religion f or mankind. He just isnt sure which religion is the right one. This is by far the most popular and recognizable of the five satires. In Donnes fourth satire he speaks of many different things. He wrote about the assault of foreigners in England, perpetual rights, Guianas rarities, Danes massacre, and Roman Catholic historians. Foreigners were highly unpopular in England and they were often harassed and assaulted. He spoke of perpetual rights or promises of offices given to people. Danes massacre refers to the killing of all the Danes in England by order of Ethelred on November 13, 1002. The Roman Catholic historians that Donne spoke of were Jovius and Surius. They were both known as liars and took much blame from Donne. A young antagonist appears in this satire, and he is much like the antagonist in the second satire. The protagonist serves as a reflection of Donne himself. ââ¬Å"Despite the playful tone, however, the emphasis is firmly on the speakers guiltâ⬠(Bradbury 95). Donne criticizes the protagonist for his many sins. His fifth satire is a persuasive poem and it is based on The Courtier written by Castiglione. It also returns to the second satire by including the theme of law. It showcases his public duty much like his other four satires. In this one his public duty is to serve as Sir Thomas Mores secretary and it is addressed to his patron, Sir Thomas Egerton the moral courtier. Officers who take advantage of their suitors are now under attack. This satire is usually the most ignored and the least understood. There has always been much speculation over the meanings of John Donnes works. Critics still view him highly although his works are often misinterpreted. He was and still is considered one of the greatest metaphysical poets of his time. Works Cited Bradbury, Nancy M. Speaker and Structure in Donnes Satyre IV. Studies in English Literature, 1500-1900 25.1 (1985): 87-107. JSTOR. Web. 23 Nov. 2009. Dubrow, Heather. ââ¬Å"No Man Is an Island: Donnes Satires and Satiric Traditions. Studies in English Literature, 1500-1900 19.1 (1979): 71- 83. JSTOR. Web. 23 Nov. 2009. Lauritsen, John R. Donnes Satyres: The Drama of Self-Discovery. Studies in English Literature, 1500-1900 16.1 (1976): 117-30. JSTOR. Web. 22 Nov. 2009. Moore, Thomas V. Donnes Use of Uncertainty as a Vital Force in Satyre III Modern Philology 67.1 (1969): 41-49. JSTOR. Web. 22 Nov. 2009. Zivley, Sherry. Imagery in John Donnes Satyres. Studies in English Literature 6.1 (1966): 87-95. JSTOR. Web. 22 Nov. 2009.
Friday, January 17, 2020
Customer Contribution to Improving Service Quality in the Hospitality Industry
Quality Management in Services Drago Constantin Vasile The Bucharest Academy of Economic Studies, Romania E-mail: [emailà protected] com Abstract The actors on the today business stage have no more well-defined roles with clear and rigid borders between them. Hospitality industry in particular is a good example how it has been blurred the roles that customers play in dealing with service providers. The study reveals that customers can influence the quality of hospitality service through performing a qualitycontrol function. This involves a series of activities to be achieved by them: (1) on-the-spot quality control, (2) service failure control, (3) quality consultancy, and (4) co-production control. However there are some difficulties and the hospitality organizations need a structured approach to overcome them. Developing a strategy to enhance the effectiveness in performing this function is an important challenge for the hospitality organization management. Our study recommends five courses of actions to be included in such a strategy. They envisage (1) increasing the customer`s knowledge of the firm`s quality standards,(2) encouraging customers to voice their concerns, (3) training customers (and employees) to manage the interpersonal encounter, (4) motivating customers to involve in performing the quality-control function and (5) training customers about their tasks in coproduction. Keywords: quality, hospitality industry, hospitality service, service, customer JEL Classification: L83, M31, M11 Introduction The issue of quality has taken an increased importance in business, being associated with a competitive advantage that can ensure the firm`s profitability and survival (Maddern et al. , 2007). The recognition of the nature and the important role of quality in business is the result of an evolution of quality ideas over time. To this respect, Dale and Cooper (1992) describe four stages (i) quality inspection, (ii) quality control, (iii) quality assurance, and (iv) total quality management. The last involves a shift of paradigm: a changing culture where quality is a basic value of the organization and the goal is a steady improvement in quality, as a strategy to gain competitive advantage. The assumption is that suggestions for improvements may come from any level in the organization (Barnes, 1995). But, in our opinion an important aspect is that valuable suggestions may come from the exterior of the organization, in particular from customers. The aim of this study is to discuss the challenge caused by managing service quality in the hospitality industry. The key questions are how customers may contribute to improving Vol XI â⬠¢ Nr. 26 â⬠¢ June 2009 441 Customer Contribution to improving Service Quality in the Hospitality Industry quality and what approach should adopt the hospitality organizations to enhance their contribution. The specific characteristics of the hospitality services cause an inherent involvement of the customer into their design and/or provision. In this context we claim that customers may perform a quality-control function and the actions firms can take regarding the co-option of customers` competence must be encouraged because of their beneficial effects. Our line of reasoning relies on theories and concepts from the international scientific literature and on the practice in the hospitality organizations. The evaluation of the issue of customers` contribution is made from the original perspective of integrating separate aspects within a function of quality control that can be assigned to customers of the hospitality services. The first section of the study presents the characteristics of hospitality services which provides the main explanation of the customer`s participation. The second section describes the activities that are included in the quality-control function. The last section discusses the difficulties that may be encountered in performing this function and it is presented a model of a strategy for enhancing customer contribution to improving hospitality service quality 1. Quality in the hospitality services Quality is an important topic in management and marketing research but there is no agreed definition of the word among scholars and practicians. Faced with the great number of points of view, Garvin (1988) describes several categories of the way in which the concept can be defined. A first perspective is that high quality is identified by customers with the help of their senses, for example by looking to the furniture design in a hotel room, by testing the food, by perceiving the atmosphere of a restaurant. A more technical point of view is represented by definitions based on superior product/service attributes`, or those underlining `conformance to specification` which involves carrying out operations with zero defects. Finally, other definitions are customer-oriented. So, it is recognized that the customer decides what quality means based on the fitness for use from his/her perspective, or on the basis of the best value received for his/her money. When dealing with the topic of qua lity in the hospitality industry, we have to take into consideration some particularities that result from the nature of the hospitality services. The characteristics like intangibility, heterogeneity, simultaneity, perishability (Ioncica, 2000) have an impact on the ways quality is managed. For example, in their well-known study, Parasuraman et al. (1985) conclude that service quality is founded on a comparison between what the customer feels should be offered (expectations) and what is provided (performance). More than that, as relieved by Gronroos (1984), customers do not evaluate only the outcome of the service (the technical quality) but they also take into consideration the service delivery (functional quality). For instance, in a restaurant setting, the delicious food served to the guest is the technical quality of a service; while how the guest is treated and served by the waiter is the functional quality. Both of them give influence to the customer in perceiving the service quality. In the context of our study, we also mention other significant implications. One is the fact that hospitality services are generally consumed at the point of production, which makes inspection of the service output very difficult. This requires the presence of an inspector at the service delivery (Barnes, 1995). The job can be performed by an employee of the hospitality company, but also the customer may be involved in the process. 442 Amfiteatru Economic Quality Management in Services Another significant aspect of a hospitality sale is that it can be define as a human experience for consumers. A visit at a hotel is finished without a product to be taken home; in exchange, the guest will remember the whole experience. Pine and Gilmore (1998) point out that experience is different from service, as different as the last is from goods. They consider that ââ¬Å"an experience occurs when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event. Commodities are fungible, good tangible, services intangible, and experiences memorable. â⬠(Pine and Gilmore, 1998, p. 98). For example, theme restaurants such as Hard Rock Cafe offer food, but this is a prop for entertainment. Also, luxury hotels like Burj-al Arab do not provide accommodation but memorable moments of life for ââ¬Å"guestsâ⬠. That`s why, in this paper we`ll use the equivalent terms of customers and guests (i. e. buyers of experiences). Finally, hospitality services usually involve the customers` participation in helping to create the service value (Calycomb et al, 2001). The degree and forms of participation are very different. Sometimes, it is low, when all that is required is customer`s physical presence (e. g. attendance at an evening show in a all inclusive resort); other times, it is higher, when guest is part of the service experience (e. g. ctive involvement of the audience at the evening show). In this paper we are interested of the customer`s participation in the area of managing quality. 2. The service quality control function of the customers A function is a general category of activities that a person must perform. For example a managerial function refers to the activities performed by managers to develop and maintain work environments in which people can accomplish goals effectively and effic iently. Fayol first suggested a set of five functions that were widely accepted and are popular until today. In this field of quality management in the hospitality organizations, we think that an important function is performed by customers, namely service quality control function. Some arguments support this opinion. One argument is that the changing dynamics of business has modified the traditional roles of customers who have become active players in the creation of value. As Prahalad and Ramaswamy (2000) put it customers possess knowledge and skills that are useful to companies and they tend to engage themselves in an active dialogue with manufacturers of products and services. So, from the company`s point of view, they become part of an enhanced network from where competence can extracted in the benefit of all parties involved in the value chain. The customers` competence is an essential issue in the hospitality industry where they play key roles in the production and provision of services. Other arguments are provided by the research dealing with the customer`s roles. Much of the existing literature focuses on their roles as sources of income or proxy marketing agents who disseminate information about venues or brands (Lugosi, 2007). However, there is a literature that offers insights towards a customer-firm partnership perspective. LangnickHall (1996) describes five distinct roles for customers: (1) resource, (2) worker (or coproducer), (3) buyer, (4) beneficiary, and (5) outcome of transformation activities. All of them involve different degrees of participation with various possibility of co-opting customer`s competences. For example, as a resource customers supply inputs that ââ¬Å"can include any of the factors of production: capital, natural resources, ideas, or any tangible or Vol XI â⬠¢ Nr. 6 â⬠¢ June 2009 443 Customer Contribution to improving Service Quality in the Hospitality Industry intangible contribution to production activitiesâ⬠(Langnick-Hall, 1996, p. 798). Bitner et al (1997) suggest that consumers may participate in the construction of service experiences in three ways: (1) as productive agencies (e. g. providing inputs); (2) as contributors to quality, satisfaction and value (e . g. patrons of a bar may see it is as partly their responsibility to entertain themselves in the venue); and (3) as competitors (e. g. ustomers choose to provide services for themselves, for example, by purchasing alcohol and consuming it at home). Ford and Heaton (2001) highlight that customers may take responsibility for entertaining fellow consumers, directing the behavior of staff and guests, and providing critical feedback. In this paper we focus on the active involvement of the customers in assessing quality of hospitality services. The hospitality services involve a person-to-person interaction, i. e. an interactive process between service providers and receivers. In this context perceptions and actions of both partners should be taken into consideration when evaluating and managing quality. In this respect, customers` actions may be regarded as components of a genuine quality-control function. The main activities that are included in the quality-control function are presented in figure 1. CLIENTS â⬠¢ â⬠¢ â⬠¢ â⬠¢ QUALITY CONTROL FUNCTION On-the-spot control Service failure control Quality consultancy Co-production control FIRMS Figure 1 ââ¬â The components of the customer quality control function On-the-spot quality control. The hospitality firm`s commitment to service quality is highly dependent on the employees who have tasks of the delivery of the service and who are part of the service through their attitude and behaviors. They are ultimately responsible for the satisfaction or dissatisfaction of customers with the experience they have (Presbury et al. , 2005). Managers spend time to supervise, train, motivate, and reward the employees so that they should produce excellent guest experiences (Ford and Heaton, 2001). However a manager, say, in a hotel cannot be present all the time near each of his/her subordinates. On the other hand, guests in a hotel are very often in contact with frontline employees, talk to them, and see their job performance. So, they have the opportunity to control the employees` activity and react when the last fail to behave as expected. It is also important that customers should have adequate knowledge and experience in evaluating the employee`s job performance and in assesing the quality of the service delivery. Many hotel guests who are familiar with hotel services meet this requirement. In conclusion, many customers do have the willingness and the necessary competence to signal nonconformance to quality standard in the activity of frontline staff. More than that, they can take corrective actions through negative comments, praise, or tips. The same aspects are valid for customer`s interactions with each other. For example, in an all-inclusive resort the guests dance together, play games and make sport, or attend evening 444 Amfiteatru Economic Quality Management in Services shows with extensive participation. In many such situations, customers help each other in case someone fails in performing adequately his/her part in the common hospitality experience. Service failure control. A type of control activity similar to the former is linked with customers' formal complaints and suggestions in case of service failure. Chung and Hoffman (1998) identify three categories of service failures: (1) Service system failure (e. g. cold food, slow service, insect problems, dirty silverware); (2) Failures in implicit or explicit customer requests (e. . food not cooked to order, lost reservations); (3) Unprompted and unsolicited employee actions (e. g. wrong order delivered, incorrect charges, rude behavior of employees). Hospitality services have a great propensity to fail due to their intangible and experiential nature, or the simultaneous production and consumption. The organizations cannot also guarantee error-free in advance due to o ther several factors. One is the high ââ¬Å"human factorâ⬠(Susskind, 2002), namely high level of human interaction between frontline staff and consumers, giving rise to variability in service quality. Other ones are uncontrollable external factors (e. g. customer late arrival) or the possible confusion as to what exactly the firms have been promised. On the other side, the today`s restaurant or hotel guests are more demanded and educated, so it is more difficult to meet their expectations (Lee and Sparks, 2007). Quality consultancy. Customers often provide valuable consultation before and after the service experience (Ford and Heaton, 2001) and a significant area of interest concerns the service quality. Generally, this activity consists in providing information by the customer about what he/she likes or dislikes about the guest experience. The typical methods by which the firm collects such information are surveys, mostly in form of comment cards or detailed questionnaires. A comment card encourages guests to provide observations or suggestions about their service experience. The small size, easy distribution, and simplicity are considered sufficient factors to make customers to fill them out. Questionnaires address, inter ales, the businessââ¬â¢s physical and service attributes areas (e. . rating the hotel room on a Likert-type scale) so that when analyzing the data managers could get an idea of the relative importance of these attributes to guestsââ¬â¢ overall satisfaction. Co-production control. The most important way in which guests can participate in service experiences is that of active co-producers. In this case, the customer behaves as a partial employee who contribute s effort, time, or other resources to either design the service or perform some of the service delivery activities (Caycomb et al, 2001; Lengnick-Hall, 1996). Consequently, quality of a service is dependent on the quality of customer`s resources (e. g. adequate information about his or her needs), contributions, or behaviours (e. g. the way in which he/she interacts with the service provider). Hence, the necessity that quality control should be parted between organization and customer in function of each party contribution to the service design and provision. For example, a prerequisite for service quality is the firm`s understanding of customer`s needs, but also the firm must ensure the clarity of the customer`s tasks, i. . what is expected and how is expected to perform. On the other hand, the quality of customer`s participation depends on his or her ability and motivation to do the work. In addition to co-producing their own experiences, guests are often part of each otherââ¬â¢s hospitality experience (e. g. enjoying the meal with other people at a restaurant). Again, the quality of participation can influence positively or 445 Vol X I â⬠¢ Nr. 26 â⬠¢ June 2009 Customer Contribution to improving Service Quality in the Hospitality Industry negatively the experience for others. Successful hospitality organizations look for opportunities to include their guests as a part of each otherââ¬â¢s experience in positive ways. 3. The strategy to enhance customer contribution to improving service quality The quality-control function exists in a certain degree in almost all the hospitality interactions. The first step of a successful organization is to recognize the value of customer`s participation. On the other side, the performance of the quality-control function by customers is not an easy task due to a number of risks and limitations in the process. On-the-spot inspection of the frontline personnel`s job performance may give rise to defensive reactions. Sometimes it is possible that employees should not appreciate or accept guests` comments even when they are responsible for the quality failure caused by their poor performance. This has a potential of conflict resulting in hurt feelings and, finally, unhappy customers. The risk is higher if customers have excessively high expectations about the services the hospitality organization has to deliver. This element of confusion has a negative impact on the effectiveness of the quality-control function operation. Another risk does not come from a guests` intervention but from their lack of reaction, when they do not voice their concern. This is a loss for the hospitality organization because the management receives no more a qualified help of the experienced customers who possess the competence to supplement its effort of improving service quality. Concerning service failure, customers` typical reactions are exiting silently and never to return, continuing to patronize the establishment despite their dissatisfaction (but they will spread a negative word-of-mouth), or voicing their complaints to the operator (Kim et al, 2009; Susskind, 2002). Customer`s complaint is the most valuable reaction because it can give rise to prompt corrective actions of the service provider, such as fixing product and service delivery problems. The difficulty with the customer`s function of quality consultant is represented by the fact that he/she must accomplish two basic condition. First, he or she must possess adequate knowledge and experience. Second, he or she has to possess the willingness to participate in activities that involve spending time. Besides these aspects, a problem resides even in the methods by which the hospitality organization collects information from customers. Most of them are quantitative data ââ¬â such as rates of customer`s perceptions as a point on a scale ââ¬â provided by questionnaires or comments cards. But these methods might not help the hospitality organizations to obtain insights on what guests are thinking about the quality of the service experience. For example, as Pullman at al. (2005) point out, if hotel guests rate their perception of employee friendliness as 7 points out of 10 points, instead of 8 points, it is not very clear what this difference in perception means. Finally, co-production implies the division ââ¬â in various proportions ââ¬â of the hospitality service provision between staff and guests. This introduces some uncertainty in the system in comparison with the situation when only trained and motivated employees do the entire job. Firstly, customers may have poor abilities to do their work. Secondly, some of them may prefer not to act as co- producers (e. g. they prefer to be served by waiters instead of preparing, say, salad by themselves). 446 Amfiteatru Economic Quality Management in Services These difficulties highlight a number of issues that are important to be taken into consideration. Consequently, we think that a strategy to enhance customer contribution to improving hospitality service quality has to include five courses of action: â⬠¢ Increasing the customer`s knowledge of the firm`s quality standards; â⬠¢ Encouraging customers to voice their concerns; â⬠¢ Training customers (and employees) to manage the interpersonal encounter; â⬠¢ Motivating customers to involve in performing the quality-control function; â⬠¢ Training customers about their tasks in co-production. Increasing the customer`s knowledge of the firm`s quality standards. Customers have to be very familiar with the quality standards of a service in order to perform effectively the quality-control function. However, the hospitality organization has a role to play by helping customers to know better its performance standards and relevant rules, regulations, policies, and procedures. Advertising is a means by which firm can express its value proposition but also other communication methods are adequate. For example, the manager making the table rounds at a restaurant and the hotel manager talking with a guest have the opportunity to clarify such issues. Encouraging customers to voice their concerns. A dissatisfied or upset guest who simply walks quietly away is an inconvenient situation for the hospitality organization not only because it loses one customer or more customers (taking into account the negative word-ofmouth communication). The firm loses valuable information about a service failure. From another point of view failing in expressing a feedback, the guest abandons his/her role of quality-controller. The organization must prevent it, for example trough clearly inviting customers to express their opinion about the quality of the service experience, explaining how a complaint should be lodged, or simply how to give feedback. In case of service failure, adequate service recovery (i. e. actions addressing the customer complaint) can restore customer satisfaction (Kim et al. , 2009). A distinct issue is that of the customer`s involvement as a quality consultant. The firm may increase the effectiveness of the consultancy process through collecting not only quantitative data but encouraging customers to provide a more detailed feedback. For example, a section can be included on the comments cards asking open questions. Thus, the customer is allowed and encouraged to explain good or bad incidents, or to mention employees and their actions that have made pleasant or problematic the service experience. Training customers (and employees) to manage the interpersonal encounter. Making suggestions to the employee who fails in observing the quality standards requires appropriate behaviors of the both parties in the encounter. This is even more significant in case of complaints. In terms of transactional analysis, the customer who indentifies a service failure and makes a critical comment or lodge a complaint is in the psychological ego state of ââ¬Å"Parentâ⬠, using evaluative, critical, disapproving behaviors. Usually, this ego state activates another one, the ââ¬Å"Childâ⬠ego state, involving confronting responses, anxiety, blaming others, anger. Such a transaction is not productive at all because it gives rise to defensive (i. e. aggressive or passive) attitudes. Generally, the most effective human relationships and performance come from the ââ¬Å"Adultâ⬠ego state. Hospitality organizations must encourage and help the customer to adopt an Adult behavior which involves a rational approach of the case, providing and collecting clear and relevant information, or making Vol XI â⬠¢ Nr. 26 â⬠¢ June 2009 447 Customer Contribution to improving Service Quality in the Hospitality Industry claims with calm behaviors. The same is valid for employees who must be trained to always react in a friendly manner to customer`s observations and complaints. Motivating customers to involve in performing the quality-control function. Customers must be motivated to engage in performing the quality-control function. A motivator for undertaking the role of on-the-spot controller can be the fact that the guest feels qualified to do it and that he/she has paid for the service. But, most of them may prefer not to assume additional burdens upon them. This is a critical aspect in performing quality consultancy tasks, or in co-participation. Because hotel guests may not accept to spend time to answer open questions unless there are some incentives to be received, the management may make some promisses like free dessert if the customer will become a ââ¬Å"consultantâ⬠in a program of improving quality. Being member in a focus group involves sometimes the remuneration of the participants. Finally, customers` motivation to the quality of co-participation is a complex issue because of the great variety of situations and degree of involvements. An interesting contribution to the topic has been made by Schneider and Bowen (1995), who has identified several possible incentives for co-production: (a) productivity increases that result in lower prices, (b) increased self-esteem because of increased control, (c) more discretion and opportunities to make choices, (d) shorter waiting times, and (e) greater customization (cited in Langnick-Hall, 1996). It is the duty of the organization to define appropriate ways to motivate its own co-producers. Training customers about their tasks in co-production. Co-production involves special care because of the degree of uncertainty it introduces in hospitality service provision. To enhance service quality it is essential that customers should know what and how they are expected to perform their tasks. Hospitality organizations have several responsibilities. First of all, they must identify suitable services for co-participation and the degree of customer`s involvement in designing and providing the service. Then, it is necessary a careful selection of the customers who are able and willing to become co-participant in service provision (Do they have the necessary skills? Is the experience too dangerous? Is this participation in accordance with their expectation? ). Finally, customers must be trained so that they should understand their specific roles and contributions to co-production. In this respect, the organization may receive a valuable aid from other guests who are co-participants and who can help with training the `colleagues` to perform better. But even in this case, the organization has a responsibility to look for opportunities to ââ¬Å"include their guests as a part of each other`s experience in a positive wayâ⬠(Ford and Heaton, 2001, p. 1). Conclusions The study examines the complex interactions between hospitality firms and their customers and from the perspective of the former`s involvement in the organization`s quality management. The customers` role is quite extended in this area and has multiple facets. Thus, based on relevant international literature, the first research question receives the answer that customers may contribu te to improving hospitality service quality through accomplishing on-the-spot control, service failure control, consultancy, and co-production control. A quality control function is proposed to summarize and describe these activities. The value of the theoretical model resides in providing a unitary view of some actions of customers that seem to be disparate but have the same end of addressing service quality issues. So, the firm`s managers may go further from simply recognizing the value of 448 Amfiteatru Economic Quality Management in Services customer`s commitment to quality assessment and control and this conceptual framework may help with deepening their understanding of these processes. Also, the study put into light the obstacles hindering the performance of the above mentioned function. Following this line of reasoning, several courses of actions are suggested to be adopted by the hospitality organizations to enhance customers` contribution to managing service quality, which addresses the second research question. The findings have significant implications for shaping a strategy to enhance customer contribution to improving hospitality service quality. The core of this strategy is constituted by intensifying the two-way communication between the two parties involved in the hospitality service experience. On one side, transmiting information about the firm`s quality standards may eliminate customer`s possible confusion as to what exactly the firms have been promised. On the other side, the firm has to encourage customers to express their concerns, to give feedback, to lodge complaints when necessary, to communicate observations and suggestions about the quality of service experiences. Finally, an important aspect is also the perspective of the Transactional Analysis, underlining the effectiveness of objective and problem-oriented Adult-Adult relationships between customers and hospitality firm`s employees. Further research can be developed on the basis of the theoretical model and strategy presented in this paper, aiming to testing the customer quality control function and identifying good practice of its performance. References 1. 2. 3. 4. 5. 6. 7. 8. 9. Barnes, D. , Managing operations, The Open University, Milton Keynes, 1995 Bolwijn, P. T. , Kumpe, T. , ââ¬Å"Manufacturing in the 1990`s ââ¬â Productivity, flexibility and innovationâ⬠, Long Range Planning, Vol. 23, No. 4, 1990 Chung, B. , Hoffman, D. K. , ââ¬Å"Critical incidentsâ⬠, Cornell Hotel and Restaurant Administration Quarterly, Vol. 39 No. 3, 1998 Claycomb, C. t al. , ââ¬Å"The customer as a productive resource: a pilot study and strategic implicationsâ⬠, Journal of Business Strategies, 2001 Dale, B. G. , Cooper, C. , ââ¬Å"Total quality and human resources: An executive guideâ⬠, Blackwell, 1992 Dutta, K. et al. , ââ¬Å"Service failure and recovery strategies in the restaurant sectorâ⬠, Int ernational Journal of Contemporary Hospitality Management, Vol. 19, No. 5, 2007 Ford, R. C. , Heaton, C. P. , ââ¬Å¾Managing Your Guest as a Quasi-Employeeâ⬠, Cornell Hotel and Restaurant Administration Quarterly, April 2001 Garvin, D. A. , Managing quality, Free Press, New York, 1988. Gronroos, C. ââ¬Å¾A service quality model and its marketing implicationsâ⬠, European Journal of Marketing, Vol. 18, No. 4, 1984 10. Ioncica, M. , Economia serviciilor, Ed. Uranus, Bucursti, 2000 Vol XI â⬠¢ Nr. 26 â⬠¢ June 2009 449 Customer Contribution to improving Service Quality in the Hospitality Industry 11. Kim, T. et al, ââ¬Å¾The effects of perceived justice on recovery satisfaction, trust, word-ofmouth, and revisit intention in upscale hotels, Tourism Management, no. 30, 2009 12. Lee, Y. L. , Sparks, B. , ââ¬Å¾Appraising tourism and hospitality service failure events: A Chinese perspectiveâ⬠, Journal of Hospitality & Tourism Research, no. 31, 2007 13. Lengnick-Hall, C. , ââ¬Å"Customer contributions to quality: A different view of the customer-oriented firmâ⬠, The Academy of Management Review, Vol. 21, No. 3, 1996 14. Lind, M. , Salomonson, N. , ââ¬Å¾A pragmatic conception of service encountersâ⬠, AIS Special Interest Group on Pragmatist IS Research, Inaugural Meeting, Paris, Dec. 2008 15. Lugosi, P. , ââ¬Å¾Consumer participation in commercial hospitalityâ⬠, International Journal of Culture, Tourism and Hospitality Research, Vol. 1, No. 3, 2007 16. Maddern, H. et al. , ââ¬Å¾Customer satisfaction and service quality in UK financial servicesâ⬠, Discussion Papers in Management, University of Exeter, No. 0, 2007 17. Ok, C. et al. , ââ¬Å"Modeling roles of service recovery strategy: a relationship-focused viewâ⬠, Kansas State University, 2002 18. Parasuranam, A. , et al. , ââ¬Å¾A conceptual model of service quality and its implications for future researchâ⬠, Journal of Marketing, Vol. 49, 1985 19 . Pine, B. J. ; Gilmore, J. H. , ââ¬Å"Welcome to the experience economyâ⬠, Harvard Business Review, Vol. 76, No. 4, 1988 20. Prahalad, C. K. and Ramaswamy, V. , ââ¬Å"Co-opting customer competenceâ⬠, Harvard Business Review, Vol. 78, No. 1, 2000 21. Presbury, R. et al. ââ¬Å¾Impediments to improvements in service quality in luxury hotelsâ⬠, Managing Service Quality, Vol. 15, No. 4, 2005 22. Pullman, M. et al. , ââ¬Å¾Let me count the words: quantifying open-ended interactions with guestsâ⬠, Cornell Hotel and Restaurant Administration Quarterly, Vol. 46, 2005 23. Susskind, A. M. , ââ¬Å¾I told you so! : Restaurant customers' word-of-mouth communication patternsâ⬠, Cornell Hospitality Quarterly , No. 43, 2002 24. Widjaja, D. C. , ââ¬Å¾Managing service quality in hospitality industry through managing the ââ¬Ëmoment of truthââ¬â¢: a theoretical approachâ⬠, Universitas Kristen Petra, 2002 450 Amfiteatru Economic
Thursday, January 9, 2020
Financial Management - Behavior of Prices under Different Versions of EMH Free Essay Example, 1750 words
A strong form of EMH includes the effects on prices of all sorts of information, historical, published, and even non-published. This also includes the insider information as well as the information held by the directors or other senior officials of the company. Any sort of manoeuvrings of buyers and sellers will not impact prices, whatsoever. It is highly impossible to test this form of EMH even if the acquirer has insider information. The only possibility available is to buy or sell the holdings before the information of takeover is published or leaked. So much so that creative accounting technique cannot influence the takeover bids under the strong form of EMH. Under this form, current prices will reflect the present value of future cash flows. Any price exceeding the net value of assets based on market prices under a strong form of EMH will entail goodwill value of the takeover deal. Evaluation of takeover bids under the different version of EMH EMH theory was introduced in the l ate sixties, and prior to that inefficiency was believed to exist in stock markets. We will write a custom essay sample on Financial Management - Behavior of Prices under Different Versions of EMH or any topic specifically for you Only $17.96 $11.86/page But there is a behaviour approach to this study as well that advocates that rationality plays no role in takeover bids and investors are motivated by greed, fear, and other emotions. If EMH theory is to be believed then the fundamental mechanism of pricing does not seem to work. A weak form of EMH suggests that the movement of pricing takes into account the impacts of past movements of pricing and the historical information.
Wednesday, January 1, 2020
The Business Factor of McDonalds planning - Free Essay Example
Sample details Pages: 9 Words: 2814 Downloads: 9 Date added: 2017/06/26 Category Business Essay Type Analytical essay Did you like this example? MacDonald s is the largest food chain in the world and is number one in annual sales. MacDonald also offers a variety of products keeping in view the socio-religious factors. They also offer drive-through services for customers on the move, promoting itself as a time efficient company. Business factors Growth of MacDonald: McDonald s has been looking for a growth strategy for a very long time. And their foreign operation amount for more than half the company s revenue. McDonald has over 30,000 restaurants over 100 countries in the world today. And they maintain the top position in the fast food industry for the past 50 years. Their sale roses to 5.8% at the restaurant chains European outlets in 2006, boosted by the United Kingdom launch of a new bacon burger and a price game in Germany. MacDonald s performed strongly in other markets, reflecting its steady recovery from sharp sales down turn in 2002. They have added healthier option to its menu to try to attract more and new customers. Over the past few years, MacDonald has been offering a wider range of salads and fruits as well as premium strength coffee to gain more customers. The trading sales of Macdonald s have risen to 6.3% in the fourth quarter and were up 5.7% for 2006 as a whole. This was achieving through a better strategies by making the meals relevant and affordable to the customers. MacDonald Business Declines after 2006: The company was hit by the global economic slowdown and scarcer over the safety of beef in overseas markets. MacDonald faces a further criticism over the effect of its products on the health of consumer. But instead MacDonald continues to be ambitious with plans to add more than a thousand restaurants this year to its chain of 30,000 outlets worldwide. The company was critics about the product of their foods and how its affect the people health by contribution to the fattening of the people .this was a very serious case with lead MacDon ald to think of a better strategy to retain their customer and also help the people on the health product. Business changes of Macdonald After going through allot of complains and critics about the product, the company sales started to drop down and the management now thought of a better strategy to retain their customer and also make them happy. The company now introduce a LOW-FAT yogurts and a choice of salads will be among the new lines on offer. Customer service will be improved and the firm will stop its rush to open new restaurant and concentrate instead on keeping customer and attracting new ones to existing branches. MacDonald labour cost control and business competitors: The company have tried to control their labour cost by employing the right people to do the job properly to over shadow their competitor. During the critic of their product, other little restaurant started coming out and crating names to them self. But now MacDonald get the right people wi th the right skill to provide a better customer services to their customer in other to retain them and get new once. They also provide a better technology that will make it quicker and easier to serve their customer and keep them happy. 2.2 Human Resources Requirement Before Macdonald would open a new branch, they have to take a good look on the following; ? Identifying personal requirement of every staffs should be the first thing. ? The numbers of staffs they need in the company at a particular time. The number of staffs can help improve the company sales. Companies don t like running short of staffs; there prefer having enough staffs that will provide a better services to their customers. Macdonald always knows the right time to get more staffs for assistance especially during lunch break. They make sure customers are served in a good way and a fast way. ? Skills: the skills of staffs can also be important. Employee skill can help the company to provide faster serv ices and render a better customer services. ? Experience: working experience is another important Human resources requirement. Someone with a good working experience always does the job well because he/she has done the job before and was corrected before. Macdonald make sure their staffs under go through a special training before there can start serving the customer. This will help the company to render the best services to the people. ? Qualification: this is another human resources requirement that help to give the worker confident on what they are doing. The qualification of every staffs will determine how the staffs are going to render and learn more about the company. It will also determine how a staff can render a better communication with the customer and the managements of the company. Someone with a degree is going to have more self confident in doing the business than someone with a high school certificate. These are the requirement the organisation need to look i nto to achieve its objectives. The Human Resources Requirement can be very important in every organisation. Organisation Requirement: This can be internal or external; Internal: labour requirement can be is what the organisation should consider. The number of labour the organisation needs at a particular time and place. Labour can be very important in every organisation in other to render a better services. Skill Requirement: These are the skills the company need to provide to improve and increase their sales. With the skills, a good marketing strategy can be made and it will help to increase the sales of the company. Good working Environment: The working environment is another important human resources requirement. A good working environment will enable the worker to provide quicker and better quality goods and services to the customer. Good communication between the manager and staffs: They should be a better communication between the staffs and manager in other for the management to get the staffs opinions about the product and services they are rendering. In MacDonald, it is very hard for you to point out who is the manager and who are the staffs. The relationship with manage are so close that every worker keep smiling to themselves. The good relationship between the staffs and the managers can also help the company to get to their goals. EXTERNAL FACTORS: Government Policies: The government policies are big issues that affect every company. The government can make a change at any time and this will affect every business and the economy. Employment: Employment is a big issue that is hitting the United Kingdom economy now. The increase in VAT and the cut in benefit have also affected the people. So the increase of unemployment has raised more. Education: MacDonald providing Education for staff to give more ideas about the economic and organisation is very important. But not all organisations are willing to do that especially wi th the increase in fees and vat. Training: This is another important thing that most company love to do. Sending of staffs to special training, letting them to attend seminars.etc will also help the organisation to reach their objective because the staffs will know more about business and will be able to render better services. Demand for labour: with the increase in vat and the cut in benefit, we find out that the demand for labour became very high. Everybody wants to work to get money. Not allot of people are spending much now. Everyone is trying to save money. Supply for Labour: the demand for labour is high and the supply for labour is low. Not allot of company are willing to employ staffs now because of the changes made by the government. Every organisation is trying to lower their expensive and purchase.s 2.3 HUMAN RESOUCES PLANS FOR MAC DONALDS HR S ROLE Purpose STRATEGIC FRAME WORK MC DONALD PEOPLE MEASUREMENT Our role is to foster a high perfor mance culture that is supported by our talented and engaged people and organisational resources essential for sustaining superior business performance. We will achieve this by designing processes, providing tools, and transferring knowledge to our leaders required for developing and continuously improving such a culture. Recruitment and selection Employment Experience /development Employee Talent/skills Rewards Employment images The overall aim is to obtain at minimum cost the number and quality of employees required to satisfy the human resources need of the organisation. Provides a positive employment experience through respectful employment treatment and compliance with labour and employment laws. and also developing the staffs by providing training and allowing them to attend seminars. Establish a strong talent management plan to identify and develop talent at all levels while creating a diverse workforce Implement the global total reward strategy t o support a strong pay for performance culture Communicate a compelling Mc Donald s employment brand that tell our story and builds respect for Mc Donald s. Employee commitment External Best Employer Recognition Employee pride Customer experience-competitive advantage https://www.scribd.com/doc/26247206/Mcdonald-s-Strategic-Human-Resource-Management These plans generally serve one of the two purpose either they provide direction for those organisation that have not integrated Human Resource Management into strategic plan or they are used as implementation plans which support Human Resources Management goals, Strategic, and Measures. These plans are particularly important to those organisations that do not integrate Human Resources Management into the wide plan because it helps them map out where they want the Human Resources. Most of these plans focus on internal Human Resources office program activities and the HR always try to accomplish their mission to en able them achieve their objectives. 2.4 How Human Resources plan contribute to meeting the MacDonald objectives: Staff retention: Macdonald tries to keep their staffs and give them promotions to enable them become a manager of a branch someday in the future. Staff retention is very important to most organisations. This will help the staffs to know what really is happening within the organisation and try to suggest a best opinion to fight that out. Employee development: this is another important human resource plan. Employee development is another best way to improve customer services in the company. Providing the employee with training and good skills on how to render a good service can keep the employee and customer happy. And it will help the organisation to reach its objectives. Up skilling: This is the act of providing worker extra training to make them better. For example sending staffs to additional training and meetings. Up skilling will also help the company to h ave the best staffs that will render the best services to their customers. Re skilling: This is the act of teaching someone something new especially an unemployed person. Re skilling will help the person to get ideas about the company and how to render better services. Macdonald Human Resource planning is concerned with getting the right people, using them well and developing them in order to meet the company goals. In order to meet their objectives, MacDonald aim successfully, it is necessary to identify the means of using people in the most effective way and to identify any question that are likely to occur for example recruiting the best people and coming with solutions. 3.1 THE PURPOSE OF STRATEGIC HUMAN RESOURCES MANAGEMENT IN AN ORGANISATION In simple terms, an organisation s human resources management strategy should maximize return on investment in the organisation s human capital and minimize financial risk. Human Resource seeks to achieve this by aligning the s upply of skilled and qualified individuals and the capabilities of the current workforce, with the organisations ongoing and future business plans and requirements to maximize return on investment and secure future survival and success. In ensuring such objectives are achieved, the human resources function purpose in this context is to implement the organisation human resource requirements effectively but also pragmatically taking account of legal, ethical and as far as is practical in a manner that retains the support and respect of the workforce. Recruitment and Selection: According to Edwin B. Flippo, Recruitment is the process of searching the candidate for employment and stimulating them to apply for jobs in the organisation. Selection is the process that leads to employment of persons who possess the ability and qualification to perform the jobs which have fallen vacant in an organisation. The recruitment and selection has help MacDonald to bring in the best and right people to do the job well and lead them to achieve the objectives. Health and Safety: This is the procedure for identifying workplace hazards and reducing accidents and exposure to harmful personnel and exposure to harmful personnel in accident prevention, accident response, emergency preparedness and use of productive clothing and equipment. Equity and Diversity: These are two distinct concepts which work together to encourage a workplace that values difference in individuals and fairness. Workplace diversity maintains the basic principle of equity and therefore, includes measures of remedy any employment-related. Training and Development: it is very important that new employees are given adequate training. Macdonald provides the best training and development for their staffs to enable them to give out the best services to their customer. Pay: Macdonald is a big restaurant with so many branches around the world and help to reduce the unemployment around us. The Company give a good pay to their staffs and encourage them to work. Performance: The Company always chose a right time to check the performance of their workers. The performance of the worker can help the company to make the right changes at the right time and the right department of the workers. These has help MacDonald to build a better services. 3.2 THE REGULATORY REQUIRMENTS ON HUMAN RESOUCES POLICIES IN AN ORGANISATION: The Employment Act 2008 Strengthens, Simplifies and clarifies key aspects of United Kingdom employment law. The Act brings together both element of element of the previous government s employment relation strategy increasing protection for vulnerable worker and lightening the load for law abiding business. The Employment Relation Act 2004 is mainly concerned with collective labour law and trade union rights. It implements the fining of the review of the employment relations act 1999, announced by the secretary of state in July 2002. The centrepiece of the 1 999 act was the establishment of a statutory procedure for the recognition of trade unions by employers for collective bargaining purpose. Employment Right Act 1996(ERA) was passed originally by conservative government 1996. It consolidated a number of previous statutes dating from the contracts of employment act 1963. It deals with right that most employees can get when they work, including unfair dismissal, reasonable notice before dismissal, time of rights for parenting, redundancy and more. Work and families: choice and flexibility, which was published in October 2005. It aims to establish a balanced package to right and responsibilities for both employers and employee In line with the government better regulations agenda. The work and families legislation will: Extend maternity and adoption pay from six months from April 2007, toward the goal of a year s paid leave by the end of the parliament. Extend the night to request flexible working to carer of adults from Apr il 2007. The Equal pay act 1970 is an act of the United Kingdom parliament which prohibits and less favourable treatment between men and women in terms of pay and conditions of employment. It was passed by parliament in the aftermath of the 1968 ford sewing machinists strike. National minimum wage act 1998 : An Act to make provision for and in connection with a national minimum wage, to provide for the amendment of certain enactment relating to the remuneration of persons employed in agriculture; and for connected purposes.[31st July 1998] The Disability Discrimination Act 1995(c50) is an act of the parliament of the United Kingdom which has now been repeated and replaced by the equality act 2010. Formerly, it made it unlawful to discriminate against people in respect of their disabilities in relation to employment, the provision of goods and services, education and transport. The EU working time directive (2003/88/EC) is a European Union Directive, which creates the rig ht for EU workers to a minimum number of holidays each year, paid breaks, and test of at least 11 hours in any 24 hours work while restricting excessive night work and, a default right to work no more than 48 hours per week. It was issued as an update on an earlier version on 22 June 2000. Excessive working time being a major cause of stress depression and illness, the purpose of the directive is to protect people health and safety. Data protective Act 1998 an act to make new provision for the regulation of the processing of information relation11 to individuals including the obtaining, holding, use or disclosure of such information. [16 July 1998] How is Mc Donalds regulation policy management Under the employment right and responsibility MacDonald doesn t give equal right and selection. The prefer to employ the younger once rather than a old once due to the fact that young once are more energetic and fast than the older once and this is a discrimination. Donââ¬â¢t waste time! Our writers will create an original "The Business Factor of McDonalds planning" essay for you Create order
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